Babington Soap Plays Long Game as Projections Say Demand for Hand Sanitizer is Here to Stay

Babington Soap Plays Long Game as Projections Say Demand for Hand Sanitizer is Here to Stay

6 minute read


Babington Soap Plays Long Game as Projections Say Demand for Hand Sanitizer is Here to Stay

Vaccinations for COVID-19 amid the pandemic are on the rise, and it might surprise you to learn that hand sanitizer sales are also rising. A growing number of research is pointing to the fact that products like Babington Soap’s hand sanitizer are not only thriving, but here to stay.

Hand sanitizer is part of the “new normal”


We’ve all heard the term “new normal,” but the fact is that some habits that became rituals during the pandemic will stick around. These include day-trading apps like Robinhood, meal and food delivery services and the use of hand sanitizers. 


Some people might think that if they are vaccinated, they are immune and no longer have a reason to worry about getting sick. There are a couple of reasons why one must hit the brakes on this logic, as there are plenty of factors that will continue to make hand sanitizers a staple.


  • The pandemic is still raging — Western countries, for the most part, are reaping the benefits of wide vaccine distribution, and thus, cases are dropping. However, we live in a global environment, and as far as worldwide cases of COVID-19 are concerned, the pandemic is worse than ever.
  • Pandemic learning can’t be unlearned — Our experience battling COVID-19 has heightened our sensitivity to the dangers that tiny infectious microbes pose to us. Vaccines may be effective against COVID, but hand sanitizers are effective against other germs and diseases as well.
  • The data backs it up — The flu and common cold are not going away, and we’ve learned that hand sanitizer is effective in reducing their threat. A study conducted by the Gojo Company, maker of Purell, found that a K-8 school had a 10-fold decrease in absences around Christmas due to the use of hand sanitizers and other cleaning agents.
  • Babington Soap customers agree — Babington Soap conducted a study in early 2021, and as part of it customers were asked if they are likely to use hand sanitizer after receiving the vaccine. A whopping 80% of Babington Soap customers said they will continue to use the moisturizing hand sanitizer once vaccinated.


Babington Soap and other major producers of hand sanitizer all believe that using hand sanitizer is a part of the “new normal.”

The future is bright for hand sanitizer companies


You won’t be surprised to learn that hand sanitizer sales were off the charts in 2020, as hand sanitizing products saw a 568%, $1.5 billion year-over-year increase in sales. You might be surprised to learn that research shows a strong outlook for hand sanitizer companies that projects far into the future.


The data showed record year-over-year earnings, and while consumers will certainly be less apt to hoard supplies, they will continue to seek out the product. “Panic buying” will likely be a thing of the past, as suppliers such as Babington Soap, Goju and Proctor and Gamble are increasing their production to meet demand.


“We’ve used hand sanitizers for so long, no one is willing to give them up,” said Matthew Jenner, CEO and co-founder of Babington Soap.


For these reasons, Proctor and Gamble is increasing production by 45,000 liters per month for their latest product, while Goju just opened a second factory. Babington Soap is raising its production to meet demand as well, playing the long game in what will become known as “visible hygiene,” where trusted products will be on full display in offices, gyms, restaurants, pubs and clubs.


The projections beyond 2021 are looking very bright for these companies as well. A recent report published by Research Drive said that the global hand sanitizer market will increase to $14,521.7 million by 2027. That’s the result of a 24.2% CAGR (Compound Annual Growth Rate), or a nearly a 25% increase in revenue every year for the next six years.


That staggering finding has hand sanitizer companies poised for extraordinary growth in the years to come. However, Research Drive found some companies are better positioned than others to meet or exceed revenue targets as market factors identified will have to be accounted for.

Research shows Babington Soap in a better position to exceed revenue


As “visible hygiene” becomes common practice, name brand hand sanitizers such as Purrell will continue to rely on their brand recognition to sustain year-over-year growth. Proctor and Gamble has engaged in some research and development by creating a new Safeguard hand sanitizer, which is just that—a hand sanitizer.


Babington Soap is a relatively new player in the hand sanitizer market, and while the company is working hard to gain that name recognition (take a look at the awards Babington Soap is up for in 2021), they have also addressed something Purrell and Safeguard do not — dry and cracked hands. 


Not only has Babington Soap addressed that problem with a 2-in-1 hand sanitizer and moisturizer product, but researchers have identified no less than three other factors that will limit hand sanitizer companies’ revenue if not considered.

  • Chemical ingredients will restrain hand sanitizer growth — The public-at-large has been educated about the benefits of using hand sanitizer to kill germs and bacteria. However, this increase in awareness has also had the byproduct of teaching us about the hazards of chemical ingredients. Other hand sanitizers rely on these ingredients, and while Babington Soap does contain alcohol, it uses a 99.9% plant-based ingredient called chitosan to moisturize skin. It also contains another natural ingredient in lemongrass, which delightfully eliminates that alcohol smell.
  • Gel-based hand sanitizer sales are better — Hand sanitizers generally come in the form of foam, liquid, gel or other. Gel-based hand sanitizers such as Babington Soap’s product will see the most increase in year-over-year revenue, as it’s projected they’ll beat the hand sanitizer CAGR mark by nearly .5%.
  • Online distribution channels are preferred - Supply channels were disrupted early in the pandemic, but companies adapted and the problems were largely solved. What emerged was a growing number of e-commerce companies who made their products not only available online, but accessible to billions of people worldwide. Babington Soap opened its doors with this in mind, as a company that has bases in both the US and UK. Companies selling their hand sanitizers online are projected to grow their sales revenue roughly 1% more than manufacturers who sell in specialty stores, drug stores and supermarkets. 

Hand sanitizer may be a necessary evil for users who continue to suffer from dry and cracked hands, but for others who use Babington Soap, the fact that hand sanitizer is here to stay is a welcome result. More and more folks are taking their personal health and hygiene into their own hands. Research shows that mindset is becoming ingrained in society. It remains to be seen if projections on hand sanitizer revenue are accurate, but if they are then get ready to see a lot more of Babington Soap. 

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